Headline explaining
your product and its
main benefit
Briefly explain how the solution works, what’s unique
about it and what results will your users get from using it
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Show logos of credible companies using your product or media coverage
What problem does your product fix?
Describe the problem in brief. Use emotionally charged language your customer use when describing their problems!
Give Context. What is the cause of this problem?
Talk about the things that cause this problem. This shows the user that you actually understand the problem and empathize with them about their situation.
Why can’t they fix it themselves? What solutions have they tried?
Talk about the other solution that the users might have triend and why none of them worked perfectly for them. This reinforces their pain and their need to find a solution.
What are the costs of not fixing this problem right now?
Talk about all the things they are losing out on by not fixing the problem. The opportunity cost and the benefits they could be getting with your product.
How does your product fix the problem?
Explain the solutions in brief. What does your product do and how does it help the user reach its goals.
Explain the main solution or benefit that your product offers
Explain your primary feature that solves your user’s problems. Talk about what it can do for the user and how exactly will it benefit them.
Explain the secondary solution that also benefits the user
Your product likely has multiple benefits and use cases. Talk about the seconday benefit that it offers and how it will help the user solve their problems.
What’s unique about your solution? Talk about your USPs
This is the part where you differentiate yourself from the competition. Once you’ve convinced the user that this is the way to solve their problem, we have to hone in on why our product is the best among the other alternatives.
What specific results are your users getting with your product?
Add a powerful, relevant testimonials
from that Customer X here.
It should focus on the results your product
achieved for them and could answer a doubt that
the user might have in the buying process.
Headline: Customer X achieved
12x ROI in the first month itself!
Explain how the customer was in a similar situation as your
user, struggling with similar problems. Talk about their
transition to your product and the outcome: how it solved
their problems and helped them achieve their goals.
18%
Primary Result Stat
12x
Secondary Result Stat
Add a powerful, relevant testimonials
from that Customer X here.
It should focus on the results your product
achieved for them and could answer a doubt that
the user might have in the buying process.
Add a powerful, relevant testimonials
from that Customer X here.
It should focus on the results your product
achieved for them and could answer a doubt that
the user might have in the buying process.
Headline: Customer Y achieved 15x ROI in the first month itself!
Explain how the customer was in a similar situation as your
user, struggling with similar problems. Talk about their
transition to your product and the outcome: how it solved
their problems and helped them achieve their goals.
20%
Primary Result Stat
15x
Secondary Result Stat
Reinforce all the major benefits
of using your product
Reiterate primary outcome
Reiterate secondary outcome
Easy switch from X
Free trial / Refund policy
Any useful integrations
Quality customer support
Ask visitors if they want
to improve their most important metric by x%?
Invite them to start a free trial or get on a demo call to see how you can solve their main problem and help them get to their desired situation using your product.
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Offer a webinar, video
course, ebook or other lead
magnet to nurture visitors
In this section, appeal to the visitors who aren’t ready to buy your product just yet but might be interested in learning more about
solving their problem and your solution.
